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News Detail

为什么瑞士的石英手表卖得很贵?

7
Issuing time:2020-05-28 11:10

微信图片_20200302110936.jpg



【导读】瑞士石英到底得罪了谁?经常会听到表友说“这只表是石英的,档次很低。”“我要买块机械表,石英的不要。”直到今天石英表依然被人嗤之以鼻,那么石英表真的不值得购买吗?玩表几十年的经验告诉大家石英表并非不值得购买,购买什么腕表主要看自己的用途和喜好,并且石英也有顶级工艺,下面我们分析一下。





石英表真的成本低廉吗?

并不是所有石英表都价格低廉,石英表的受众人群主要是女性,因为女性运动量低,石英就展示出其省心的一面了,石英表不管你戴还是不戴,只要有电池,就可以行走。很多顶级品牌都在女士石英上大做文章,也让女性石英拥有了靓丽的外表,虽然石英的机芯成本不如机械,但是价值一点不低,2014年巴塞尔就展出了一枚格拉夫石英女表,标价5500万美元的彩钻当场成交,所以石英表并不低廉,




不光石英的工艺非常有利于进行外观奢华设计,在机芯工艺上一些顶级大牌也并不简单,例如江诗丹顿的石英机芯做到超薄厚度只有:1.6mm/而镶嵌宝石达到7枚,这个机芯的成本不低廉吧?这个厚度可以打造出世界顶级超薄腕表了。



瑞士石英表为什么如此贵?

瑞士石英表值得女士购买,在男表中石英表不管如何做还是缺少了机械之美,男人天性对机械产生浓厚兴趣,而女性天性喜欢外观靓丽穿衣搭配好的腕表,正应如此瑞士制表商男士营销机械,女士销石英,瑞士石英贵在外观的镶钻镶金,贵在品牌价值上,例如卡地亚的蓝气球系列的买点在腕表的设计,以及卡地亚珠宝的品牌价值,所以石英蓝气球一直经久不衰。此类腕表在谈机芯成本就了失去意义。





总结小贴士:石英表是腕表的一个组成部分,既然百年未淘汰就说明它是有价值的,完全值得购买,腕表的价值并非只有机芯成本价值,更多的是品牌价值,和设计价值,以及贵金属的运用。是否值得购买仁者见仁,请留言区讨论。

往期精彩回顾



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