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News Detail

宝珀手表,有什么特点?

10
Issuing time:2020-05-22 09:09

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宝珀是瑞士历史上最悠久的腕表品牌,也是世界上第一个注册的腕表品牌。

宝珀乾坤卡罗素腕表融合中华元素与顶级制表工艺,成为故宫博物院建院以来首枚且唯一典藏的当代腕表。


品牌只生产机械表,不生产石英表。


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品牌特色,宝珀尊重并沿袭机械表制造业的手工制作方法,坚持手工机械表的生产。自创始人Jehan-Jacques Blancpain开始,宝珀的每一枚顶级复杂机械腕表都完全以手工制作且均由制表师亲自检查,刻上编号、签名,编号为独立编号,这项传统自诞生起一直延续至今。作为“经典时计的缔造者”,宝珀始终怀抱对于时间与制表的不渝信仰,锻造非凡的制表能力,坚守低调、坦诚、务实的品牌态度,以至臻制表为基石,倡导精致优雅的生活方式,将情感、艺术和文化浓缩融合为人类生活中至关重要的美好追求。


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从宝珀合作的艺人就可以看出,宝珀走得是一种文人气质路线。最新的宣传短片是与演员冯远征合作,历时一年,和Lens联合出品了“坚持,让时间更有价值”系列微纪录片,冯远征先生以宝珀艺术大使的身份受邀远赴德国,追忆自己的已逝恩师梅尔辛教授和那段闪光岁月。与其他品牌选择流行小生不同,宝珀选择了大师级别的冯远征。

除此之外,还有与宝珀合作多年的风格大使吴秀波和文化大使梁文道先生,可以看出宝珀走得是儒雅、文化路线。


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其实宝珀非常受欢迎的一个系列是五十噚,专业、豪华的机械潜水腕表,在这个系列的推广上,宝珀选择了慈善路线,以“心系海洋”的公益项目,来推广这个系列,也是明智之举。所以说,如今的瑞士腕表想要获得更多关注,自身的品牌定位和推广方式都是非常重要。


提及宝珀,人们往往会想到五十寻,想到卡罗素。可是,宝珀作为世界顶级腕表品牌,并不仅仅只有这两个系列的腕表。还有正装表甚至春宫表,而这也是我想说的:宝珀是一个真正的全面发展没有短板的世界知名腕表品牌。



往期精彩回顾



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